Alpine has just announced an exciting new partnership with Zinedine Zidane, who will serve as the brand ambassador and sponsor of its equal opportunities programmes, Rac(H)er and the Concours Excellence Mécanique. The collaboration aims to promote diversity and equal opportunities in sport and the automotive industry, with a particular focus on inspiring the younger generation to pursue their dreams, regardless of their gender, origin, or background.

Zidane’s inspiring journey as an international football icon, both as a player and coach, serves as a great example for all the beneficiaries of Alpine’s equal opportunities programmes. His personal experience demonstrates the importance of diversity in sport and society, highlighting that without it, both domains are deprived of the talents essential to their performance and success.

Laurent Rossi, CEO Alpine, is thrilled with this partnership.

Zinedine Zidane is not only a great champion and a sporting legend, but he is also a dedicated man who has decided to use his global presence to inspire young people and drive change towards creating equal opportunities.

Rossi believes that Zidane is the perfect example of what Alpine stands for, a company with a tenacious mindset and a natural talent for promoting inclusion and meritocracy.

Zidane himself is excited to partner with Alpine, noting that he was drawn to the company’s vision and concrete approach, especially in the implementation of their equal opportunities programmes. As a Formula 1 fan and a proud Frenchman, he believes that it is essential to inspire children and let them know that they can become champions in any walk of life they choose, regardless of their background.

This new partnership between Alpine and Zinedine Zidane is an excellent step towards promoting diversity and equal opportunities, not just in the automotive industry but in sports as well. By inspiring the younger generation, Alpine and Zidane are sending a clear message that everyone has the means to thrive professionally and become a champion, as long as they believe in their dreams and work hard to achieve them.

Change takes time, but with initiatives like these, we can all contribute to making a difference and speeding up the process.