Maserati Unveils Futuristic GranTurismo and Exclusive Launch Edition PrimaSerie at Milan Design Week 2023!

Maserati is set to showcase its new GranTurismo at the 2023 Milan Design Week, a celebration of design that attracts a global and diverse audience. The event is an opportunity for Maserati to showcase its refined, beautiful, and essential design and to celebrate the launch of the new GranTurismo. The car is the first ever made by the brand to come in a 100% electric version.

The Maserati Fuoriserie Programme will present three original GranTurismo One Offs at the event. The GranTurismo One Off Prisma and the GranTurismo One Off Luce will be displayed in real life and virtual versions. The GranTurismo One Off Prisma pays homage to the brand’s past and is a proud expression of its heritage. The car’s bodywork features a chromatic partnership consisting of 14 different colours. The GranTurismo One Off Luce is a statement of innovation and sustainability, featuring a chromatic mirrored monolith outfit with laser-etched patterns, and is made of regenerated nylon yarn.

The brand’s iconic GranTurismo Launch Edition PrimaSerie 75th Anniversary is set to be an exclusive and limited edition launch, featuring four unique configurations. The GranTurismo Launch Edition PrimaSerie 75th Anniversary celebrates the quintessence of Italian luxury in terms of performance and stands as a testament to an ideal balance between beauty and functionality, without ostentation. The edition will include a total of 300 units, with 75 for each version with an internal combustion engine and 75 for the electric Folgore version.

“GranTurismo Prisma is an ode to our 75-year heritage and to the know-how that has imbued all the cars Maserati has made over time. GranTurismo Luce is our future, looking ahead, in perfect balance with Prisma. The essence of each one depends on the other. In terms of innovation, Prisma expresses all the beauty and excellence of the Italian craftsmanship, as well as mastery in painting and colour; Luce reveals all the technology developed with Folgore, combining our forward-thinking attitude and Italian creativity”.

Klaus Busse, Head of Design at Maserati, expressed the significance of the new models:

The Maserati GranTurismo represents the brand’s legacy projected into the future, embodying the ideal balance between beauty and functionality. The exclusive models presented at the Milan Design Week showcase Maserati’s commitment to innovation, craftsmanship, and sustainability. The event will be held from April 19th to April 22nd, and visitors will have the opportunity to experience Maserati’s new models up close and personal. The refined masterpieces on four wheels or digital are a visionary homage to the Trident, showcasing Maserati’s commitment to design, luxury, and performance.


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