Alpine Launches Equal Opportunities Programs with Zinedine Zidane as the New Face of Rac(H)er and Concours Excellence Mécanique

Alpine and Zinedine Zidane have partnered up to promote diversity and equal opportunities in both the sports and automotive industries. Through this collaboration, Zidane will serve as the brand ambassador and sponsor of Alpine’s equal opportunities programs, Rac(H)er and the Concours Excellence Mécanique, with the goal of inspiring the younger generation to pursue their dreams regardless of their gender, origin, or background. Zidane’s journey as an international football icon, as well as his passion for motorsports, serves as a great example for all beneficiaries of Alpine’s equal opportunities programs, showcasing the importance of diversity in driving performance and success. This partnership is an excellent step towards creating a more inclusive world, where everyone has the means to thrive professionally and become champions in their chosen fields.

Is Mercedes-AMG’s ‘All In’ Approach with the W14 F1 Car a Risky Move or a Sure Bet for Success?

Mercedes-AMG has launched its new W14 Formula 1 car for the 2023 season, featuring a striking black livery in a bid to save weight. The team, which has been at the forefront of anti-racism messaging, revealed the updated W14 car in a digital launch, featuring drivers Lewis Hamilton and George Russell, team principal Toto Wolff, and new reserve driver Mick Schumacher. The car boasts performance upgrades, including a significantly lighter chassis, revised front suspension geometry, and a refined aerodynamic concept based on last year’s learnings, as Mercedes enters the 2023 season looking to bounce back from a disappointing 2022.