Aston Martin Celebrates 110th Anniversary with New Logo on AMR23 Formula 1 Car
Aston Martin, the iconic British luxury car manufacturer, has revealed a new logo to mark its 110th anniversary. The new “110 Iconic Years” crest features the brand’s renowned wings marque and will be showcased on the nose of the AMR23 challenger car during the 2023 FIA Formula One World Championship™ season. The logo is part of Aston Martin’s year-long celebration of 110 years of on-track success, which will focus on the British Grand Prix™.
The unveiling of the new logo coincides with the team’s launch at the state-of-the-art 400,000 square feet F1® campus at Silverstone. The campus will drive further technological collaboration between race and road, with a cutting-edge wind tunnel and simulator facility set for completion at the end of 2024.
The research shows that Formula 1® is building consideration and customer appeal for Aston Martin, with more than 89% of customers globally interested in the sport. The United States, which will host three Grand Prix™ for the first time this season, has the highest percentage of customers, with 96%, feeling that Aston Martin’s presence in F1® has made them more likely to consider the brand.
Lawrence Stroll, Executive Chairman of Aston Martin, said that the return of the brand to Formula 1® has been transformative for its product image, with market research highlighting its impact not just on the brand’s awareness but also its consideration among a new generation of customers.
At a time when the sport is enjoying tremendous popularity worldwide, the return of Aston Martin to Formula 1® has been transformative for the brand and our product image.”– Lawrence Stroll, Executive Chairman of Aston Martin
The Vantage F1® Edition, a 535PS performance car, will continue to feature in the 2023 season as an Official FIA Safety Car of Formula 1®. The Vantage F1® Edition has been a massive success since its introduction in 2021, with 72% of its owners being new to the Aston Martin brand.
2023 promises to be an exciting year for Aston Martin, with the brand unleashing its first next-generation sports cars. The year will also see the completion of the first phase of construction on the Aston Martin Aramco Cognizant Formula One™ Team’s new state-of-the-art F1® campus at Silverstone.
2023 promises to be one of the most exciting years in our rich history, both on the track for the Aston Martin Aramco Cognizant Formula One™ Team and on the road with Aston Martin’s ever-expanding line-up of stunning high-performance models.– Lawrence Stroll, Executive Chairman of Aston Martin
Aston Martin’s 110th anniversary is a significant milestone that the brand is set to celebrate throughout the 2023 FIA Formula One World Championship™ season. With a new logo on the nose of the AMR23 Formula 1® car and a special celebration of the brand’s past, present and future at the British Grand Prix™, the year promises to be monumental for the ultra-luxury manufacturer. Additionally, the brand’s presence in Formula 1® is proving to have a positive impact on its appeal to new customers, with the Vantage F1® Edition being a significant success among them.
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