Breaking Records and Redefining Value: Dacia’s 10-Year Anniversary Marks a Decade of UK Automotive Triumph

It’s time to pop the champagne and celebrate!

Dacia has officially marked a decade of success since its launch in the UK in 2013. Over the past ten years, the brand has redefined the essentials and provided UK drivers with exceptional value and quality.

The Dacia range has been an incredible success, with over 240,010 vehicles sold in the UK since 2013. The Duster has emerged as the most popular model, with over 88,488 sales recorded. Meanwhile, the Sandero Stepway crossover and Sandero supermini have also made their mark on the market, with over 71,236 and 59,987 sales, respectively.

Award Winning

Dacia has won numerous industry awards, including several What Car? Car of the Year Awards, Auto Express New Car Awards, and Auto Trader New Car Awards. The brand’s success has been underlined by a 55% increase in year-on-year sales in 2022. Against the backdrop of a very challenging market and a global pandemic, this result confirms that Dacia is on track to surpass its 2019 performance when it sold a record 30,951 vehicles in the UK.

Dacia’s story continues with the beginning of a new chapter, as the brand has unveiled a bold new visual identity and launched its first hybrid – the seven-seat Jogger HYBRID 140. With its recent success, Dacia shows no signs of slowing down and continues to push the boundaries with innovation and boldness.

As Luke Broad, Dacia Brand Director for the UK, said,

“our focus on providing UK car buyers with an unrivalled blend of quality and value is as strong as it’s ever been.”

Dacia remains committed to redefining the essentials and offering the best value for money on the market. As the brand enters an exciting new phase, there’s no mistaking that Dacia is here to stay.

Congratulations to Dacia on a decade of success and cheers to the next ten years!


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